AFLITE Group is a sports consultancy that approaches African sports development through a unique lens of cultural intelligence and global expertise.
AFLITE emerged from a recognition that sport serves as a powerful catalyst for change in Africa and our dual-impact focus is to deliver both commercial results and meaningful transformation.
Witnessing first-hand the continent's untapped sporting potential alongside global sponsorship disconnects,
AFLITE draws on decades of experience to link the pieces that often get lost between
traditional models and innovative possibilities.
We pride ourselves in our ability to help facilitate elevated strategic thinking and offer our clients tailored advisory to foster
ideas for optimal impact.
" Patience and persistence play a critical role in creating lasting change.
Quick wins matter, but the real impact comes from sustained engagement.
The goal should always be long-term partnerships and sustainability."
Cultural Collaboration
Our cultural context mapping tool helps organisations understand the nuanced sporting landscape in Africa to encourage more effective collaboration.
Strategic Innovation
We're not simply outsiders bringing solutions, but connectors who have an authentic desire to understand our partners, their processes, challenges, and most of all - their people.
Community Impact
We believe in lifting as we rise and are driven to ensure that commercial success translates into tangible community benefits.
Unlock
African Excellence
When brands meet properties without proper cultural translation, opportunities evaporate.
Our platform provides critical knowledge that transforms
ordinary sponsorships into extraordinary partnerships.
"The best way to predict the future is to create it"
info@aflitegroup.com